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AOI Pro. has adopted AOI MAGIC! as our company’s slogan.
We work with the belief that films bring positive change to society.
We are doing our part for the earth and for everyone’s tomorrow.
At our production sites, offices, and in each of our lives,
we are practicing AOI MAGIC! in order to achieve the SDGs.
1Efforts to conserve the environment
We produce about 1,000 commercial films every year. To offset the environmental impact of our activities, we are reducing waste during filming as much as possible and recycling resources to help achieve the Sustainable Development Goals (SDGs). We are also working to reduce our environmental impact by implementing energy-saving practices in our offices.
Sorting waste and recycling resources
We sort the food waste generated during our shoots and Yokohama Kankyo Corporation recycles it into compost. This recycled organic fertilizer is used in a variety of places, including farms, home gardens, and school flower beds.We also recycle plastic bottles and cans.
Encouraging the reuse of surplus items from our shoots
We donate these items to support groups and organizations. This commitment to reuse serves to reduce waste and assist those in need.
Promoting Paperless
We promote a paperless work environment, by utilizing digital devices to minimize the use of paper materials in meetings and on set.
At our offices
We have reduced the use of plastic bottles in our offices by removing some vending machines and encouraging employees to use their own bottles. We are working to reduce our carbon footprint and consumption of resources by adjusting the temperature settings of our air conditioners and heaters while also going paperless.
2Regional development project
We are engaged in a regional development project that supports film education, primarily for students. AOI Pro. has launched the Toritabi project, which leverages our expertise in film production to inspire students to create films showcasing the unique appeal of their regions, thus contributing to revitalizing communities. We also offer a school excursion-style program that allows students to explore and capture the attractions of a region they are visiting for the first time, culminating in the creation of a documentary film.
PHOTO: Behind the Scenes of “Toritabi in Imabari” films
» Toritabi project page
» Toritabi YouTube Channel
» Toritabi project page
» Toritabi YouTube Channel
3Film education
Outreach classes at elementary schools
We introduce filmmaking careers to students in elementary school classes with the hope of inspiring children, who will lead the future, to take an interest in film production. In a class for sixth graders at an elementary school in Kanagawa Prefecture, we explained topics such as the different types of advertisements, the process of producing a commercial, the importance of keeping messages simple, and what to convey and to whom. We also provided advice on planning and producing projection mapping effects for their graduation production.
4Diversification of work styles
Efforts to support side jobs by professional human resources
We are actively involved in the “Professional Human Resources Strategy” being advanced by the Cabinet Office, Government of Japan. Since fiscal 2020, AOI Pro. has officially participated in a program that encourages employees to engage in side jobs with the aim of developing greater career ownership. Employees who work as professionals outside of the company are now making use of their experience and skills in fields that are slightly different from their main jobs.
In FY2023, the KANAMEL Group ranked first in Japan for the number of contracts signed, continuing the success of FY2020 and FY2021, in supporting side businesses through partnerships with large companies in urban areas.
In FY2023, the KANAMEL Group ranked first in Japan for the number of contracts signed, continuing the success of FY2020 and FY2021, in supporting side businesses through partnerships with large companies in urban areas.
Lim Working Group
AOI Pro. hosts Lim (“Life is mine”), a working group on feasible diversity and work styles. So far, Lim has held discussions where employees have freely expressed their opinions on themes such as work-life balance, difficulties facing women at work, and SDGs at AOI Pro.
The logo represents diversity, one of Lim’s themes, and was created based on the image of a tree growing leaves of various colors. (Designed by AOI Pro.’s Ayaka Soneda)
The logo represents diversity, one of Lim’s themes, and was created based on the image of a tree growing leaves of various colors. (Designed by AOI Pro.’s Ayaka Soneda)
Wheelchair tennis playerKouhei Suzuki
Photo by Masahiro Honma
Employment of people with disabilities
AOI Pro. is working to employ people with disabilities. We strive to create a rewarding work environment in which every one of our diverse employees can fully demonstrate their abilities.
In 2015, wheelchair tennis player Kouhei Suzuki joined the company. By participating in competitive tournaments and speaking at workshops, he is working daily to raise awareness of sports for people with disabilities and to promote understanding of people with disabilities among the public. In 2021, he won the championship at the All Japan Wheelchair Tennis Masters. In 2024, he won the singles titles at both the PENANG OPEN and PERAK OPEN in Malaysia.
In 2015, wheelchair tennis player Kouhei Suzuki joined the company. By participating in competitive tournaments and speaking at workshops, he is working daily to raise awareness of sports for people with disabilities and to promote understanding of people with disabilities among the public. In 2021, he won the championship at the All Japan Wheelchair Tennis Masters. In 2024, he won the singles titles at both the PENANG OPEN and PERAK OPEN in Malaysia.
5Contributing to society through content creation
Establishment of the Welfare × Film Production Team
Over the years, AOI Pro. has been involved in the production of numerous film projects addressing welfare and social issues. To further advance these efforts and take a more proactive role in fulfilling our social responsibilities as a company, we established the Welfare × Film Production Team in 2026. The team works with the goal of helping address welfare-related challenges through the power of visual storytelling and film production.
» Welfare × Film Production Team
» Welfare × Film Production Team
Production of the Special Olympics Nippon Foundation "Special Movie ALIVE #1"
The Special Olympics is an international sports organization that supports the social participation of people with intellectual disabilities through sports.
Established in 1994 as Japan’s head national organization, the Special Olympics Nippon Foundation (SON) operates under the philosophy of “aiming for a society that respects diversity regardless of disability.” In 2020, the organization initiated new areas of business under the new slogan “Be with all.”
Since 2013, AOI Pro. has been a supporter of SON, utilizing our core expertise in film production. As a supporter and national partner, AOI Pro. produced SON’s official promotional film, "Special Movie ALIVE #1." This film, released in 2023, expresses SON's motto, "Be with all."
» AOI Pro. work page
Since 2013, AOI Pro. has been a supporter of SON, utilizing our core expertise in film production. As a supporter and national partner, AOI Pro. produced SON’s official promotional film, "Special Movie ALIVE #1." This film, released in 2023, expresses SON's motto, "Be with all."
» AOI Pro. work page
Production of the Official Movie for Tokugyo Festival 2022
AOI Pro. produced the official movie of Tokugyo Festival 2022. This event explores potential career opportunities for severely disabled children, showcasing the breadth of their diverse skill sets.
The movie was released in 2023.
» AOI Pro. work page
» AOI Pro. work page
©2022"My Small Land" Production CommitteeFinancing and Production of "My Small Land" (Feature Film)
"My Small Land," a film co-financed and produced by AOI Pro., focuses on contemporary social issues in Japan. Centered on the theme of second-generation refugees, it follows the life of a Kurdish girl living in Japan. As she grows up, she grapples with the challenge of self-identity while navigating changes that disrupt her family’s daily lives due to the loss of their visa status. This film received a Special Mention from the Amnesty International Film Award jury, which recognizes films addressing human rights issues. Established in 2005, this award is presented by Amnesty International, an global NGO committed to human rights, to a single film screened at the Berlin International Film Festival. Only one film is selected for this award each year. "My Small Land" was the first film to receive the Amnesty International Film Award's "Special Mention" and remains the only film to have received this distinction.
» "My Small Land" Named Special Mention of Amnesty International Film Award at the 72nd Berlin International Film Festival
» "My Small Land" Named Special Mention of Amnesty International Film Award at the 72nd Berlin International Film Festival
6Building the Foundation for Next-Generation Visual Experiences
The CELL Project
Since its founding in 1963, AOI Pro. has helped shape the foundation of the television commercial industry and driven technological innovation by nurturing skilled professionals in-house. Even as an industry leader today, we continue to embrace our pioneering spirit, striving to push the evolution of visual experiences and create entirely new markets beyond the boundaries of a mature industry.
**CELL—Collaborative & Immersive Live Field—**was born several years ago as an R&D initiative. It originated from a desire to create rich and unfettered visual experiences—ensuring that technology enhances rather than constrains human senses and physical perception without being constrained by information that has been limited for the sake of mere efficiency.
Today, CELL is being socially implemented as an innovative platform that supports next-generation industries. Guided by the idea embodied in its name—that, like a living cell, it continuously evolves and generates new possibilities—CELL transcends the boundaries of traditional media, bringing together people, senses, and ideas to create spaces that stimulate the intellectual curiosity of all.
» CELL
**CELL—Collaborative & Immersive Live Field—**was born several years ago as an R&D initiative. It originated from a desire to create rich and unfettered visual experiences—ensuring that technology enhances rather than constrains human senses and physical perception without being constrained by information that has been limited for the sake of mere efficiency.
Today, CELL is being socially implemented as an innovative platform that supports next-generation industries. Guided by the idea embodied in its name—that, like a living cell, it continuously evolves and generates new possibilities—CELL transcends the boundaries of traditional media, bringing together people, senses, and ideas to create spaces that stimulate the intellectual curiosity of all.
» CELL
*The image is for illustrative purposes only.
*The image is for illustrative purposes only.
SDGs (Sustainable Development Goals)
Adopted at a United Nations summit in 2015, the Sustainable Development Goals are a set of 17 global goals and 169 targets relating to issues including poverty, inequality, climate change, environmental degradation, peace, and justice, which are to be achieved by 2030.
