AOI Pro. Group Wins SILVER and BRONZE at the ADFEST 2025
March 25, 2025

Works produced by AOI Pro. have won one SILVER award, five BRONZE awards, a LOTUS ROOTS award, and have been named in 3 shortlists at ADFEST 2025. Additionally, our group company, Directors Think Tank, won Silver and Bronze awards.
Furthermore, AOI Pro.’s young directors Mayuka Kawamura and Tomoya Matsushita were finalists in Fabulous Five, an annual short film competition for young commercial film directors from the Asia Pacific and Middle East.
Founded in 1998, ADFEST is one of the biggest advertising festivals in Asia. This year’s event, held from March 20 to 22 under the theme “COLLiDE”, saw winners selected from 1,641 entries.
AOI Pro.
<Silver> ENTERTAINMENT LOTUS: Community Engagement
“UGChrome”
Client: Google LLC
Agency: SIX INC. / Hakuhodo Inc.
Production: AOI Pro. Inc.
Producer: Masahiro Kawaguchi
Production Manager: Koichi Sunakawa, Denis Ryuichi Kreuzer
<Bronze> FILM CRAFT LOTUS: POST-PRODUCTION - Animation (In-Camera or Digital)
<Bronze> FILM CRAFT LOTUS: INNOVATION - Breakthrough in Production
<Finalist> LOTUS ROOTS
“A ONE-ROLL THEATER”
Client: TOTO LTD.
Agency: DENTSU INC.
Production: AOI Pro. Inc.
Producer: Aoi Shiratori
Director: Rin Soejima
Production Manager: Rei Nishizon, Tatsuya Onimaru, Tomoki Tanaka, Tomoya Kubota, Kako Takanashi, Kokoro Inoue, Asuka Okumura, Yoshiyuki Tomitaka
<Bronze> PRODUCT DESIGN: Product Design - Innovative Design
<Bronze> PRODUCT DESIGN: Product Design - Sustainable Design
“TRUE BLUE TEXTILE”
Client: KYOCERA Corporation
Agency: TBWA\HAKUHODO Inc.
Production: AOI Pro. Inc.
Producer: Keisuke Mizusako, Yuta Matsuda
Production Manager: Shu Ueno, Daiki Hamaguchi
<Bronze> ENTERTAINMENT LOTUS: GAMING - Brand Integration, Partnerships & Collaborations: Gaming
<Finalist> PR LOTUS: IMPLEMENTATION - Use of Talent/Celebrity
The Sleep Weigh-in e-sports CUP “SLEEP FIGHTER”
Client: SSP Co., Ltd.
Agency: DENTSU INC.
Production: AOI Pro. Inc.
Producer: Kento Okamoto
Production Manager: Takamitsu Nagashima
<LOTUS ROOTS> LOTUS ROOTS
“MINI ME HINA DOLL”
Client: Sakyou
Agency: Hakuhodo Inc. / SIGNING Ltd.
Production: AOI Pro. Inc.
Producer: Takahide Suzuki
Director: Yoko Asano
Production Manager: Tatsuya Onimaru
<Finalist> MEDIA LOTUS: USE OF MEDIA - Use of Screens & Displays
“MIDNIGHT RAINBOWS”
Client: Shiseido Company, Limited
Agency: SHISEIDO CREATIVE COMPANY, Limited
Production: AOI Pro. Inc.
Producer: Masaki Ono, Takayuki Inase
Production Manager: Mone Kikuch, Lu Zhaoi
<FABULOUS FIVE> NEW DIRECTOR LOTUS - SHORT FILMS FOR ADFEST 2025 BY THE FABULOUS FIVE
Theme: COLLiDE
Mayuka Kawamura “OBSTACLE”
Producer: Kohei Kawaguchi, Kazuki Utagawa
Production Manager: Nao Sato, Ippei Shibata, Chisato Miyamaru
Casting: Rina Maeda
See the information on AOI Pro.'s website
<FABULOUS FIVE> NEW DIRECTOR LOTUS - SHORT FILMS FOR ADFEST 2025 BY THE FABULOUS FIVE



Directors Think Tank
<Silver> FILM CRAFT LOTUS: PRODUCTION - Editing
HYRUL ANUAR SELF PROMO
Production: Directors Think Tank
Director / Editor: Hyrul Anuar
<Bronze> FILM CRAFT LOTUS: PRODUCTION - Cinematography
TOYOTA - OUR PEOPLE ARE OUR STRENGTH
Client: Toyota Motor Asia
Agency: Dentsu Creative Singapore
Production: Directors Think Tank SG
Production Support: Directors Think Tank
Director: Nicholas Lam