Director Hisashi Eto Selected as Cannes Lions Film Craft Jury

April 20, 2021

Tokyo – We are honored to announce that one of our leading directors Hisashi Eto will be a Film Craft Jury Member at the Cannes Lions 2021. Eto currently belongs to “CluB_A”, a brand of creators managed by AOI Pro.

Cannes Lions International Festival of Creativity is the world’s biggest festival and awards for the creative and marketing communication, entertainment, design and tech industries. Due to the Covid-19 pandemic, the Cannes Lions had canceled the festival in 2020, but this year winning work will be announced and awarded during Cannes Lions Live, running from 21-25 June 2021.

The jury members who represent global brands, platforms and entertainment companies across the world will separately judge work from 2020 and 2021 and award Lions for both years.

Hisashi Eto – Director

Gifted with prominent storytelling and aesthetic visual expression, Eto was one of the very first directors in Japan’s advertising industry to create films with a global perspective. He constantly studied the works of international filmmakers, and brought a new perspective to the Japanese film industry, to actively invite DOPs, colorists and editors to Japan, when most of the works were made by all Japanese crew.

Eto was born in Kanagawa Prefecture in 1970. He studied filmmaking at New York University, which later greatly influenced his creative style. After returning to Japan, he started working as a TVC director. His works include AIG Japan “How NOT to Drive in Japan”, “#DiversityIsStrength”, “#TackleTheRisk”, Uber Eats "T-shirt", "Posing", "Training", "Bonsai", which were all much talked about. He has won numerous local and international awards, including Gold in the Film Craft Lotus category at Adfest 2018 for Suntory “Kyoto Fukujuen’s 227th Year of Innovation”, Silver in the Film Craft category at Spikes Asia 2017 for AIG Japan “#TackleTheRisk”, TED Ads Worth Spreading 2011 for Mazda “Defy Convention” and Grand Prix at ACC CM FESTIVAL 2013 for NIKE BASEBALL “Declaration.”

Find out more about Eto here.

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