"PRIDE JERSEY" for AIG Japan, produced by AOI Pro., won the most ADC Gold Cubes with 8 at this year's ADC Annual Awards. It also picked up 3 Best of Discipline honors, in Brand/Communication Design, Fashion Design and Product Design. The works produced by AOI Pro. won also 1 Silver and 1 Bronze Cubes.

The ADC Annual Awards was founded by “Art Directors Club” in New York, and is the oldest advertising design festival in the world. In 2017, “the One Club for Creativity” was founded by a merger of “Art Directors Club” and “the One Club” which holds the “One Show” annually.

This year, the number of entries for the ADC 98th Annual Awards increased 11% over last year, received from 48 countries. There were 76 ADC Gold Cubes presented, 107 Silver Cubes, 152 Bronze Cubes and 376 Merits for work from 34 countries. “Best of Discipline” honors, equivalent of category Grand Prix, were selected from the Gold winners of each discipline.

<Best of Product Design> <GOLD> Product Design: Product Design – Single

<Best of Brand / Communication Design> <GOLD> Brand / Communication Design: Promotional – Apparel – Single

<Best of Fashion Design> <GOLD> Fashion Design: Traditional – Sportswear / Activewear – Single

<GOLD> Product Design: Innovation – Product Design

<GOLD> Product Design: Wildcard – Single or Series

<GOLD> Fashion Design: Design for Good – Fashion Design – Campaign

<GOLD> Advertising: Innovation – Promotional Materials

<GOLD> Advertising: Promotional Materials – Dimensional – Campaign

<SILVER> Brand / Communication Design: Innovation – Brand / Communication Design

DIVERSITY IS STRENGTH ”PRIDE JERSEY”

Client: AIG Japan Holdings KK.
Agency: TBWA\HAKUHODO Inc.
Production: AOI Pro. Inc. / CUTTERS / SAQULAI
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Global Producer: Jun Yoshikawa, Riki Sakai
Director: Hisashi Eto(CluB_A)

<BRONZE> Interactive: Craft in Online / Mobile – Content Strategy – Single

Y!mobile "720 HOURS OF YOUTH"

Client: SoftBank Corp.
Agency: Hakuhodo Inc. / HAKUHODO Kettle Inc.
Production: AOI Pro. Inc. / BABEL LABEL / AID-DCC Inc. / TOW Co.,Ltd. / Material Inc.
Producer: Mana Hisamatsu, Takahide Suzuki
Production Manager: Kazuki Nakanishi, Takahiro Kobori

• See the work on ADC Annual Awards website

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