AOI Pro. Wins Multiple LOTUS AWARDS Including 3 GOLD at ADFEST 2019

March 25, 2019

Tokyo – The works produced by AOI Pro. won 3 GOLD, 2 SILVER, 2 BRONZE LOTUS AWARDS and 1 work was a finalist at the ADFEST 2019. Also, AOI Pro.’s young directors Rin Soejima, Tomu Yamaguchi and Naoto Mitake (also represents Directors Think Tank) were finalists of Fabulous Five, an annual short film competition for young commercial film directors in Asia Pacific and Middle East.

AOI Pro.’s group company in Malaysia Directors Think Tank won 1 BRONZE LOTUS AWARD in the NEW DIRECTOR LOTUS category for the work directed by its young director Chevie Law and 1 work was a finalist.

Founded in 1998, ADFEST is one of the biggest advertising festivals in Asia. With the theme “TMRRW.TDAY”, this year it was held for 4 days from March 20th to 23rd, and 1,120 delegates from 63 cities attended the festival. The winners were selected from 2,539 entries for 20 categories.

Mana Hisamatsu (left), producer for “MARATHON WITH NO START LINE” receiving silver trophy at the Awards Ceremony with HAKUHODO Kettle's Creative Director Shota Hantanaka (middle)

<GOLD> BRAND EXPERIENCE & ENGAGEMENT LOTUS: SPONSORSHIP & BRAND PARTNERSHIP

<GOLD> DESIGN LOTUS: PRODUCT DESIGN: CONSUMER PRODUCTS

<SILVER> DESIGN LOTUS: PRODUCT DESIGN: INNOVATIVE & SUSTAINABLE DESIGN

<BRONZE> BRANDED ENTERTAINMENT LOTUS: BEST USE OF TALENT

<BRONZE> BRANDED ENTERTAINMENT LOTUS: BEST USE OF SPORTS

<FINALIST> INNOVA LOTUS: INNOVATION IN CREATIVITY

DIVERSITY IS STRENGTH “PRIDE JERSEY”

Client: AIG Japan Holdings KK.
Agency: TBWA\HAKUHODO Inc.
Production: AOI Pro. INC. / CUTTERS / SAQULAI
*AOI Pro. involvement: film production of "#DiversityIsStrength"
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Global Producer: Jun Yoshikawa, Riki Sakai
Director: Hisashi Eto(CluB_A)

<GOLD> BRAND EXPERIENCE & ENGAGEMENT LOTUS: USE OF DIGITAL & SOCIAL PLATFORMS

Y!mobile “720 HOURS OF YOUTH”

Client: SoftBank Corp.
Agency: Hakuhodo Inc. / HAKUHODO Kettle Inc.
Production: AOI Pro. Inc. / BABEL LABEL / AID-DCC Inc. / TOW Co.,Ltd. / Material Inc.
Producer: Mana Hisamatsu, Takahide Suzuki

<SILVER> FILM LOTUS: FINANCE & REAL ESTATE

Tomosnote “MARATHON WITH NO START LINE”

Client: Aflac Life Insurance Japan Ltd.
Agency: Hakuhodo Inc. / HAKUHODO Kettle Inc.
Production: AOI Pro. Inc
Producer: Mana Hisamatsu, Hiroto Hashimoto
Director: Ryo Ota

<FABULOUS FIVE> NEW DIRECTOR LOTUS: SHORT FILMS FOR ADFEST 2019 BY THE FABULOUS FIVE

Theme: TMRRW.TDAY

Rin Soejima “RIVERSIDE HEIGHTS”

Tomu Yamaguchi “RETURN”

Naoto Mitake “PRAY”

Directors Think Tank’s Awarded Works

<BRONZE> NEW DIRECTOR LOTUS: SHORT FILM

TSANG FUK SAU FUNERAL SERVICE “IN MEMORIES” directed by Chevie Law

<FINALIST> FILM CRAFT LOTUS: COLOUR GRADING

SONY CORPORATION "SONY WINDOW TO THE SOUL”


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