AOI Pro. Wins a Gold Lion at the Cannes Lions 2018

June 25, 2018

The works AOI Pro. produced won six lions including one Gold Lion for DOUBLE A ”OBSESSION FOR SMOOTHNESS” and 15 were shortlisted at the Cannes Lions 2018. The work produced by Wasa-be (AOI Pro. Group) won one BRONZE LION and two were shortlisted.

Gold Lion presentation for DOUBLE A ”OBSESSION FOR SMOOTHNESS”
Left: Keisuke Mizusako, producer at AOI Pro. / Right: Takeshi Nozoe, Creative Director/CEO at SIX

Cannes Lions International Festival of Creativity is the world’s biggest festival and awards for the creative and marketing communication, entertainment, design and tech industries. The festival was held from June 18 to 22 this year and 32,372 entries have been submitted from 90 countries for 26 award categories.

<GOLD>: Design - Digital Installations & Events

<SILVER>: Design - Social Engagement

<BRONZE>: Film Craft - Production Design / Art Direction

<SHORTLIST>: Film Craft - Direction

<SHORTLIST>: Film Craft - Visual Effects

<SHORTLIST>: Film Craft - Innovation in Production

<SHORTLIST>: Digital Craft - Video / Moving Image

<SHORTLIST>: Digital Craft - Motion Graphics Design & Animation

<SHORTLIST>: Entertainment Lions for Music - Brand or Product Integration into Music Content

<SHORTLIST>: Entertainment Lions for Music - Excellence in Music / Brand Partnership

<SHORTLIST>: Social & Influencer - Content Creation

<SHORTLIST>: Social & Influencer - Social Video

DOUBLE A ”OBSESSION FOR SMOOTHNESS”

Client: Double A (1991) Public Co., Ltd.
Creative Agency: SIX INC.
Brand Agency: Spa-Hakuhodo Co.,Ltd.
Production: AOI Pro. Inc.
Producer: Keisuke Mizusako, Masahiro Kawaguchi

<SILVER>: PR - Consumer Services

<SILVER>: Product Design - Product Design for Promotional Purposes

<SHORTLIST>: Design - Promotional Item Design

<SHORTLIST>: Direct - Corporate Social Responsibility (CSR) / Corporate Image

<SHORTLIST>: Sustainable Development Goals - Reduced Inequalities

DIVERSITY IS STRENGTH “PRIDE JERSEY”

Client: AIG Japan Holdings KK.
Agency: TBWA\HAKUHODO Inc.
Production: AOI Pro. Inc. / CUTTERS / SAQULAI
*AOI Pro. involvement: film production of "#DiversityIsStrength"
Producer: Keisuke Mizusako, Masahiro Kawaguchi
Global Producer: Jun Yoshikawa, Riki Sakai
Director: Hisashi Eto(CluB_A)

<BRONZE>: Design - Social Engagement

APP/ NHK NEWS "SAFETY HACKS"

Client: NHK
Agency: TBWA\HAKUHODO Inc.
Production: AOI Pro. Inc.
*AOI Pro. involvement: film production
Producer: Keisuke Mizusako
Director: Hiroki Ono(CluB_A)

<SHORTLIST>: Health & Wellness - Non-profit / Foundation-led Education & Awareness

LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT) "LOCOMO CHALLENGE"

Client: LOCOMO CHALLENGE COUNCIL
Agency: Hakuhodo Inc.
Production: AOI Pro. Inc. / R’s park
PR: Hakuhodo Inc. / J Public Relations / OZMA
*AOI Pro. involvement: film production
Producer: Takashi Marukawa
Director: Ayaka Yamada

<SHORTLIST>: Entertainment - Excellence in Audience Engagement or Distribution Strategy for Branded Content

<SHORTLIST>: Social & Influencer - Multi-platform Social Campaign

Y!mobile "720 HOURS OF YOUTH"

Client: SoftBank Corp.
Agency: Hakuhodo Inc. / HAKUHODO Kettle Inc.
Production: AID-DCC INC. / AOI Pro. Inc. / BABEL LABEL / TOW Co.,Ltd.
Producer: Mana Hisamatsu, Takahide Suzuki

Wasa-be (AOI Pro. Group)

<BRONZE>: Design - Posters

<SHORTLIST>: Industry Craft - Art Direction: Brand & Communications Design

<SHORTLIST>: Industry Craft - Illustration: Brand & Communications Design

OLFA CORPORATION / CUTTER "THE ART OF CUTOUTS"


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