"OBSESSION FOR SMOOTHNESS” Wins First Prize Award at the New York Festivals 2018 International Advertising Awards

May 18, 2018

DOUBLE A "OBSESSION FOR SMOOTHNESS", produced by AOI Pro., won First Prize Award at the New York Festivals 2018 International Advertising Awards, which was the only First Prize Award among the works entered from Japan. It also won 2 Second Prize and 3 Third Prize Awards. YAHOO! JAPAN "IT WAS THIS HIGH", which AOI Pro. was involved in film production, got 2 Finalist Certificates.

The New York Festivals is an international organization founded in 1957, which celebrates high achievement in advertising, TV programs, feature films and radio programs. This year entries from 51 countries have been submitted for 20 categories in Advertising competition.

<First Prize Award> FILM - CINEMA / ONLINE / TV: Products & Services

<Second Prize Award> BRANDED ENTERTAINMENT: Craft

<Second Prize Award> BRANDED ENTERTAINMENT: Products & Services

<Third Prize Award> FILM: Craft - Art Direction

<Third Prize Award> FILM: Craft - Best Production Value

<Third Prize Award> DIGITAL: DIGITAL (CYBER) COMMUNICATIONS: Viral

DOUBLE A "OBSESSION FOR SMOOTHNESS"

Client: Double A (1991) Public Co., Ltd.
Creative Agency: SIX INC.
Brand Agency: Spa-Hakuhodo Co.,Ltd.
Production: AOI Pro. Inc.
International Producer: Shoko Akutagawa
Producer: Keisuke Mizusako, Masahiro Kawaguchi

<Finalist Certificate> BEST USE OF MEDIA: Outdoor

<Finalist Certificate> OUTDOOR / OUT OF HOME MARKETING: Craft

YAHOO! JAPAN "IT WAS THIS HIGH"

Client: Yahoo Japan Corporation
Agency: HAKUHODO Kettle Inc. / Hakuhodo Inc.
Production: ADSALT / AOI Pro. Inc.
*AOI Pro. involvement: film production
Producer: Hisaya Katoh, Tomonori Nakamura


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