“AI VS HUMAN CREATIVE BATTLE” produced by AOI Pro. was finalists in 4 categories at the New York Festivals 2017 International Advertising Awards.

The New York Festivals is an international organization founded in 1957, which celebrates high achievement in advertising, TV programs, feature films and radio programs. This year entries from 57 countries have been submitted for 19 categories in Advertising competition.

The New York Festivals has a unique international jury and judging system: 400 jury members representing 75 countries evaluate all entries to determine the finalists. The finalists are judged in 5 time rounds by the Executive Jury, an exclusive group of prominent worldwide creative elites, to determine the winners.

<FINALIST> AVANT-GARDE / INNOVATIVE: Product & Services: Snacks & Sweets

<FINALIST> AVANT-GARDE / INNOVATIVE: Avant-Garde Discipline: Digital

<FINALIST> AVANT-GARDE / INNOVATIVE: Avant-Garde Discipline: Public Relations

<FINALIST> DIGITAL (CYBER) COMMUNICATIONS: Interactive Applications: Interactive Tools

Clorets MINT TAB “AI VS HUMAN CREATIVE BATTLE”

Client: Mondelēz Japan Limited
Agency: McCANN ERICKSON JAPAN Tokyo
Production: AOI Pro. Inc. / Business Architects Inc.
*AOI Pro. involvement: film production and robot production(exterior, artificial intelligence)
Producer: Junichi Murata, Taisuke Shirasawa
AI Producer: Atsushi Sasaki
Director: Ryo Ota

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